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Shahijan, M. K., Rezaei, S., & Guptan, V. P. (2018). Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention. International Review on Public and Nonprofit Marketing, 15(2), 205–234. doi:10.1007/s12208-018-0198-2 
10.1007/s12208-018-0198-2