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Zhang, K. Z. K., Cheung, C. M. K., & Lee, M. K. O. (2014). Examining the moderating effect of inconsistent reviews and its gender differences on consumers’ online shopping decision. International Journal of Information Management, 34(2), 89–98. doi:10.1016/j.ijinfomgt.2013.12.001 
10.1016/j.ijinfomgt.2013.12.001